{"id":6403,"date":"2019-04-18T09:29:42","date_gmt":"2019-04-18T14:29:42","guid":{"rendered":"http:\/\/thesportjournal.org\/?p=6403"},"modified":"2020-06-02T13:47:55","modified_gmt":"2020-06-02T18:47:55","slug":"strategically-driven-rule-changes-in-nba-causes-and-consequences","status":"publish","type":"post","link":"https:\/\/thesportjournal.org\/article\/strategically-driven-rule-changes-in-nba-causes-and-consequences\/","title":{"rendered":"Strategically Driven Rule Changes in NBA: Causes and Consequences"},"content":{"rendered":"\n<p><strong>Authors:<\/strong> Mahmoud M. Nourayi<\/p>\n\n\n\n<p><strong>Corresponding Author:<\/strong><br>Mahmoud M. Nourayi, Ph.D., CPA<br>One LMU Drive, MS 8385<br>Los Angeles, CA 90045<br>mnourayi@lmu.edu<br>310-338-5831<\/p>\n\n\n\n<p>Mahmoud Nourayi is the Paul A. Grosch Professor of Accounting\nand former Associate Dean and Department Chair at Loyola Marymount University,\nCollege of Business Administration. He teaches cost management and quantitative\ncourses.<\/p>\n\n\n\n<h3><strong>Strategically Driven Rule Changes in NBA: Causes and Consequences<\/strong><\/h3>\n\n\n\n<p><strong>ABSTRACT<\/strong><\/p>\n\n\n\n<p>This study presents a review of NBA Business Model instituted by the league\u2019s Select Committee and related rule changes, as well as the effect of such changes on the style of the game. The author&nbsp;analyzed the play-off games\u2019 statistics for periods before and after the changes in the rules. The results show increases in the speed and pace of the game as indicated by the field goal attempts and fewer interruptions due to foul calls as well as higher scoring games after the rule changes. The results also indicate the improvement in the close range field goal percentage in post-change games. <\/p>\n\n\n\n<!--more-->\n\n\n\n<p><strong>Keywords:<\/strong> NBA, Business Model, Rules Changes, Pace, Speed<\/p>\n\n\n\n<p><strong>INTRODUCTION<\/strong><\/p>\n\n\n\n<p>The National Basketball\nAssociation (NBA) under the leadership of Maurice Podoloff, the first NBA\ncommissioner, understood the importance of a good business model. Peter Drucker\n(1954) suggested that a good business model identifies the customer and\nspecifies what the customer wants.&nbsp;\nPodoloff knew that the spectators were supporting the league financially\nand believed they wanted exciting high-scoring games. Popularity of the\nprofessional basketball in United States stems from athleticism of the\nprofessional players and the excitement the game offers the fans.&nbsp; The league experienced unprecedented\npopularity over the first five decades of its history.&nbsp; The NBA has successfully promoted the sport\nand continuously increased its revenue sources by effectively governing the\nleague.<\/p>\n\n\n\n<p>Successful NBA franchises for\nfifty years relied on the team\u2019s dominating centers, who were usually the first\ndraft choices, and skillful ball handlers in the guard position.&nbsp; The dominance of \u201cbig men\u201d in the middle\nprovided teams with an easy reach to the basket on the offensive side, and a\nreliable defense around the basket. While talented guards with agility and\nathletic ability have been instrumental in the success of their teams, the\ncenters clogged the middle and used their strength to attack the basket. <\/p>\n\n\n\n<p>Over time, the games became more physical and fights would break out. The league had become concerned with major altercations and brawls that hindered the popularity and excitement of the sport. The league office tried to increase scoring and the pace of the game by experimenting with three-point shots and by increasing penalties for violence in the game. By 1998 the scoring had dropped to the lowest in over four decades. David Stern, then the NBA commissioner, based on the concerns raised by Jerry Colangelo, then-Phoenix Suns owner, appointed Colangelo as the chair of a select committee of experts to review the league\u2019s policies and rules and bring recommendations for appropriate changes. <\/p>\n\n\n\n<p>Colangelo, who believed that game had become too physical and that too much hand-checking had slowed the game, was set to devise the league\u2019s \u201cSmall Ball\u201d strategy by developing a business model that reflects this&nbsp;innovation where franchises would not necessarily need a big center to be a successful team. Baden-Fuller, et al. (2010) define business model as \u201cthe logic of the firm, the way it operates and how it creates value for its stakeholders.\u201d Brea-Sol\u00eds, et al. (2015), show the importance of the business model in implementation of the strategy, as well as the need to manage the business model with respect to changing conditions of the organization\u2019s environment. <\/p>\n\n\n\n<p>The leagues, seemingly, had\nrecognized the limitation of existing model that, for the most part, was\ndependent on the pool of big center with perquisite skill-set and ability.\nPriem, et al. (2013) emphasized the need for a business model to consider both\nsupply and demand dimensions of the operations and to devote \u201cmore balanced\nattention not only to value capture to the firm, but also to value creation for\nthe firm\u2019s customers and, ultimately, consumers\u201d (p. 471).&nbsp;&nbsp; Business models are designed to achieve\nstrategic goals and the design process accommodates different strategy design\ninputs and processes (Casadesus-Masanell and Ricart, 2010).&nbsp; <\/p>\n\n\n\n<p>The Select Committee was set to\nmake changes to attract larger numbers of fans by increasing the speed and pace\nof the game and allowing a better flow of the game with fewer interruptions.\nThis focus, while on value creation for spectators, provided the league with a\nlarger pool of talented players that could effectively deliver such value to\nfans. The league\u2019s new business model supported a system where smaller players\nwould have an opportunity to be involved, what Amit and Zott (2001) referred to\nas the \u201ccontent\u201d of Business model design. Furthermore, opening up the space in\nthe \u201ckey\u201d, as the new rules prevented center players from camping under the\nbasket, made it possible for the guards and forwards to use their speed and\njumping abilities to more effectively drive to the basket. Amit and Zott\ndescribe the \u201cStructure\u201d and \u201cGovernance\u201d aspect depicted by NBA\u2019s new business\nmode (Amit and Zott, 2012). Timmers (1998) was one of the first to suggest that\n\u201ca business model includes architecture for the product, or service, an\ninformation flow, a description of the benefits for the business actors\ninvolved, and a description of the sources of revenue.\u201d (p. 4)<\/p>\n\n\n\n<p>The primary purpose of this\narticle is to examine the effect of rule changes by the National Basketball\nAssociation (NBA) on pace, speed and flow of professional basketball games. The\nimpact of rule changes will be assessed based on the comparison of playoff\ngames prior to the major changes in 2001 with the most recent playoff games to\ndiscern differences in the style and the competition. The playoff data provide\nmore refined measures of intensely competitive games and allows for more clear\ninterpretation of the impact of rule changes.&nbsp;&nbsp;\n<\/p>\n\n\n\n<p>The balance of this paper is organized as\nfollows. First, a brief review of NBA rule changes will be presented. Research\nquestions and data will be described in section three. Then, the results of\nanalysis will be presented and discussed. Concluding comments appear in the\nfinal section.<\/p>\n\n\n\n<p><strong>NBA Rule Changes<\/strong><\/p>\n\n\n\n<p>The league adopted three-point shots in 1979,\nthe high-scoring games throughout the 1980\u2019s was for the most part attributable\nto the \u201cShow Time\u201d style of the game played by Los Angeles Lakers in their\ncompetition with arch rival, Boston Celtics. <\/p>\n\n\n\n<p>Team Field Goal Attempts (FGAs) that had gradually increased after the 24-second clock introduction in 1954, was trending down after 1970 through 1998-99&nbsp;season. However, the Field Goal Percentage (FG%) improved during the 1970-80\u2019s and reached its historical high of over 49% by mid-1980\u2019s.&nbsp; The shooting accuracy over this period had helped the league with high-scoring games through 1980\u2019s in spite of declining FGAs. By the end of 1980\u2019s the one-on-one isolation offense, post-up plays, emphasis on defense and physical plays, and hard fouls had slowed down the game to 78 FGAs per team, resulting in decline in scoring.&nbsp; <\/p>\n\n\n\n<p>The rules were modified to eliminate resetting of the 24-second clock after technical fouls in 1980. In 1992 the 24-second resetting was limited to when the ball hit the rim, as opposed to the rim or backboard.&nbsp; In 1981, the league revised the free throw rule: \u2018three free throws to make two; two to make one\u2019, omitting the extra attempt. The rule changes theoretically increased the playing time. The area under the basket at times seemed more like a wrestling ring in the late 80\u2019s&nbsp;when the league added an additional referee to the officiating crew starting in 1988-89, bringing the number of referees in the game to three, presumably to better control players\u2019 actions on the court. Concerns for safety of players and the fans as well as public perception of the sport, the league had begun to increase financial penalties for teams and players involved in altercations during games. <\/p>\n\n\n\n<p>While scuffles between players in the 1980\u2019s\nwould normally be settled by the referees, it was the altercations and brawls\namong teams that had caused great concern for the league and franchise owners.\nDuring the 1993 playoffs, the league instituted harsher financial penalties,\nand player ejection and suspension rules resulting from fights and\naltercations. Teams would be fined for their players\u2019 violations, and\nindividual player fines increased five-fold.<\/p>\n\n\n\n<p>The NBA successfully negotiated multi-billion\ndollar contracts with the network and cable television outlets, as well as\nother broadcasters during the late 1990\u2019s. The league and the commissioner were\ncognizant of the importance of television viewership and its impact on the\nleague\u2019s revenue streams. Once again, the league took note of declining scoring\nand shortened the 3-point line in 1994 and increased the number of free throws\nawarded to players who were fouled while attempting 3-point shots from 2 to 3.\nRules were also modified to eliminate hand-checking in the backcourt and above\nthe opponent\u2019s free throw line to open up the court and allow offensive players\nmore freedom to move the ball.<\/p>\n\n\n\n<p>The number of FGAs and scoring continued to\ndecline in spite of the increase in the number of 3-point attempts (3FGA),\n3-point shots made (3FGM), and the 3-point percentage (3FG%) during the next\nthree regular seasons. The 3-point line was moved back to its original distance\nof 23 feet, nine inches (22 feet in the corners), for 97-98 season. The\nno-charge zone under the basket was better defined by a half circle under the\nbasket, and the use of forearms by defense was disallowed. Yet, FGAs, FG%, and\nscoring continued to dip, reaching their lowest levels during the 1998-99\nseason. The rule for a shot-clock reset was modified such that the shot clock\nwould either remain where it was or be reset to 14 seconds, whichever was\ngreater, on kicked balls, defensive technical fouls, and non-shooting fouls,\ninstead of being reset to the full 24 seconds (Wyche, 1999.) During the\nfollowing season, the 5-second rule was implemented. \u201cThe new five-second rule\nwill force post-up players who back into the basket, \u2026 to either pick up their\ndribble, shoot or pass the ball within five seconds once they are below the\nfoul line. An infraction results in the loss of possession\u201d (Wyche, 1999).<\/p>\n\n\n\n<p>To further enhance the flow and pace of the\ngames and in response to the criticisms by fan and sportscasters, the league\nappointed a \u201cselect committee\u201d to review and revise the rules. The select\ncommittee, chaired by then-Phoenix Suns owner Jerry Colangelo, to make changes\nto the rules in order to make the game faster, provides for freedom of movement\nby the offense and level the playing field for smaller players (Blinebury,\n2006.) \u201cMany of the people in favor of these changes have been in the game over\nthe last three decades,&#8221; Colangelo said (Wise, 2001).&nbsp; \u201cThe game has changed in the sense that we&#8217;ve\nlost a lot of fluidity. We&#8217;ve evolved into an isolation game because of our\ndefensive guidelines, and we weren&#8217;t satisfied with the way the game\nlooked.&#8221; (Jerry Colangelo quoted in (ESPN, 2001))<\/p>\n\n\n\n<p>The new rules seemed to de-emphasize\nisolation play and big men\u2019s control of the paint by introducing a defensive\n3-second rule, eliminating illegal defense guidelines and allowing \u201cZone\nDefense\u201d; the mid-court 10-second rule was reduced to 8 seconds in order to\nfurther increase the speed of the game. In the following years the league also\nchanged the rules to reduce the length and number of time-outs during the game\nin order to reduce disruption in the games. &#8220;It was boring, and it wasn&#8217;t\nthe intent of how the game should be played \u2026 We were going to try to dictate a\nfaster game,&#8221; Colangelo said (ESPN, 2001). Further refinement of\nhand-checking in 2004-05 reduced the subjectivity of the foul calls by\nreferees, and adjustment of block calls provided the offense a better chance to\nmove the ball (ESPN, 2001).<\/p>\n\n\n\n<p><strong>Data and Research Questions<\/strong><\/p>\n\n\n\n<p>The data from playoff games prior to major rule changes (1996-2000) is compared, on a paired-year basis, with the data for the most recent NBA playoffs (2015-18) to discern the impact of rule changes and the extent to which NBA has achieved its strategic objectives.&nbsp; The data covers two distinct periods as shown in Table 1.&nbsp; The Pre-Change period includes years 2 and 3 (1996 and 1997) of the 3-year period when the NBA shortened the 3-point line, temporarily, and the 3 years, 1998-2000, when the scoring during regular seasons\u2019 games dipped to the lowest level in four decades. The Post-Change period, 2015-2018, provide the most recent playoff data and follows the NBA signing its largest television contact in 2014.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-attachment-id=\"6407\" data-permalink=\"https:\/\/thesportjournal.org\/article\/strategically-driven-rule-changes-in-nba-causes-and-consequences\/table-1-44\/\" data-orig-file=\"https:\/\/i0.wp.com\/thesportjournal.org\/wp-content\/uploads\/2019\/04\/Table-1.png?fit=293%2C236&amp;ssl=1\" data-orig-size=\"293,236\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Table-1\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/thesportjournal.org\/wp-content\/uploads\/2019\/04\/Table-1.png?fit=293%2C236&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/thesportjournal.org\/wp-content\/uploads\/2019\/04\/Table-1.png?fit=293%2C236&amp;ssl=1\" width=\"293\" height=\"236\" src=\"https:\/\/i0.wp.com\/thesportjournal.org\/wp-content\/uploads\/2019\/04\/Table-1.png?resize=293%2C236&#038;ssl=1\" alt=\"\" class=\"wp-image-6407\" data-recalc-dims=\"1\"\/><\/figure>\n\n\n\n<p>The author examined&nbsp;the effect of rule changes on playoff games by comparing game statistics for periods before and after rule changes using t-tests to determine differences in the means of variables believed to be instrumental in speed and efficiency of the games. More than a decade after major rule changes and continuous adjustments to the rules, sport analysts and coaches seem to agree that the new rules have increased the speed and flow. FGAs are expected to increase in a more free-flowing game, with fewer fouls and stoppages, and shorter possession time in the faster games.<\/p>\n\n\n\n<p><strong>Analyses and Results<\/strong><\/p>\n\n\n\n<p><em>Pace\nand Space:<\/em><\/p>\n\n\n\n<p>To examine the change in speed of the game, author&nbsp;compared&nbsp; the difference in the number of Free Throw Attempts (FTAs) and FGAs per game by each team comparing the data for pre-rule change (Pre-Change) years and most recent playoff games (Post-Change). The test of equality of the FTA means is rejected for every pairing of the pre- and post-period years. The results (Table 2, Panel A) indicate teams attempted 2.5-4.5 fewer free throws during 2016-18 Playoff games compare to prior to the rule changes with the statistically .001 significance level. Additionally, the number of FTAs for 2015 is 1 to 2 fewer than the Pre-Change at a 0.1 significance level. The results suggest fewer foul calls, arguably, resulting from the hand-checking rule changes, and 3-second defensive rule providing for more freedom of movement and less physical plays under the basket.<\/p>\n\n\n\n<p>Next, author&nbsp;examined the number of FGAs comparing the Pre- and Post-Change years. The results show no significant differences in the variance of the FGAs while the t-tests show 6-10 more FGAs in the Post-Change years that are statistically significant at .001 level, with an upward trend (Table 2, Panel B). The results suggest that rule changes have effectively enhanced the pace and increased shooting opportunities during the recent playoffs.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-attachment-id=\"6408\" data-permalink=\"https:\/\/thesportjournal.org\/article\/strategically-driven-rule-changes-in-nba-causes-and-consequences\/table-2-42\/\" data-orig-file=\"https:\/\/i0.wp.com\/thesportjournal.org\/wp-content\/uploads\/2019\/04\/Table-2.png?fit=418%2C590&amp;ssl=1\" data-orig-size=\"418,590\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Table-2\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/thesportjournal.org\/wp-content\/uploads\/2019\/04\/Table-2.png?fit=213%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/thesportjournal.org\/wp-content\/uploads\/2019\/04\/Table-2.png?fit=418%2C590&amp;ssl=1\" width=\"418\" height=\"590\" src=\"https:\/\/i0.wp.com\/thesportjournal.org\/wp-content\/uploads\/2019\/04\/Table-2.png?resize=418%2C590&#038;ssl=1\" alt=\"\" class=\"wp-image-6408\" data-recalc-dims=\"1\"\/><\/figure>\n\n\n\n<p>To further examine the effect of rule changes on spacing of offense as a result of rule changes, author&nbsp;examined the 3FGAs. The data show no significant change in variance comparing the Pre-Change and Post-Change playoffs\u2019 data. The t-tests of the means suggest a statistically significant, at .001 level, increase in number of 3FGAs during 2015-2018 playoffs compared to the Pre-Change data (Table 2, Panel C) ranging from 6.3 to 16 additional attempts, with an upward trend.&nbsp;&nbsp; <\/p>\n\n\n\n<p>To measure the increase in 3FGAs, in relative terms, author computed the 3FGAs\/FGAs ratios. The ratios during the Post-Change years were higher by 5-17 percent (Table 2, Panel D) with an upward trend. These results are statistically significant at .001 level.<\/p>\n\n\n\n<p>The results suggest that NBA rule changes\nnot only have increased the speed and pace of the game, they have also reduced\nthe number of fouls and game disruptions providing more opportunity for the\nplayers to shoot the ball. <\/p>\n\n\n\n<p><em>Scoring and Shooting Efficiency:<\/em><\/p>\n\n\n\n<p>One of the concerns prior to rule changes was about low-scoring games.&nbsp; However, increased pace will only result in higher scoring games if the number of Field Goals Made (FGM) increases and FG% improve or stay approximately the same as Pre-Change levels. Therefore, author compared the number of FGM and 3FGM, as well as 2FG% and 3FG% to determine the impact of rule changes on these statistics. Author computed the 2FG% as:<\/p>\n\n\n\n<p>2FG%\n= (FGM -3FGM) \/ (FGA-3FGA)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; (1)<\/p>\n\n\n\n<p>Total\nnumber of Points scored will also be compared for the Pre- and Post-Change\npaired years to discern the overall impact of FGA and FG% changes, if any.<\/p>\n\n\n\n<p>Author compared the mean of FGM for Pre and Post-Change and the results indicate higher number of FGM, on average per game, for every Post-Change games by 2 to 5 FGM, particularly in 2017 and 2018. These results are statistically significant at .001 level (Table 3, Panel A) with an upward trend. The t-test analysis was repeated for the 3FGM data as well.&nbsp; Again, the number of 3-point made shots for Post-change period was higher, on average per game, by 2 to 6 shots. These differences were statistically significant, at .001 level and project an upward trend with the largest differences observed in comparison to 1999 playoff games (Table 3, Panel B).<\/p>\n\n\n\n<p>Table\n3, Panel C shows the difference in the 2FG%, as computed in equation (1) above,\nfor the pre- and Post-Changes games.&nbsp; The\nchange in this measure was not significantly different as I compared 2015 or\n2016 data with Pre-Change years, 1996, 1997, or 1998, but the differences with\n1999 and 2000 were 2-3% higher and statistically significant at .001\nlevel.&nbsp; The differences for 2017 or 2018\ncompared with Pre-Change years were statistically significant at .001 level\nranging from 2.7% to 6.5%.&nbsp; The largest\nincreases in this measure are observed in comparison of Post-Change years with\n1999 playoff games, which happened to follow the lowest scoring regular season\nsince the 24-second clock was instituted. <\/p>\n\n\n\n<p>Examination\nof 3FG% for Pre and Post-Change reveals statistically significant differences\nin variance for the paired-year data. The t-test of the means produce no\nsignificant differences between Post-Change years and Pre-Change years with one\nexception. The comparisons of 3FG% for 1999 with those for 2015-18 show\nsignificant differences in mean at .05 level.&nbsp;\nIt should be noted that the 3FG% for 1999 playoff games was at the\nlowest, 32.2%, among Pre-Change years (for details see Table 3, Panel D).\nIncidentally, the 1998-99 regular season\u2019s 3FG% was the lowest since 1994-95\nseason.&nbsp; <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-attachment-id=\"6409\" data-permalink=\"https:\/\/thesportjournal.org\/article\/strategically-driven-rule-changes-in-nba-causes-and-consequences\/table-3-31\/\" data-orig-file=\"https:\/\/i0.wp.com\/thesportjournal.org\/wp-content\/uploads\/2019\/04\/Table-3.png?fit=431%2C747&amp;ssl=1\" data-orig-size=\"431,747\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Table-3\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/thesportjournal.org\/wp-content\/uploads\/2019\/04\/Table-3.png?fit=173%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/thesportjournal.org\/wp-content\/uploads\/2019\/04\/Table-3.png?fit=431%2C747&amp;ssl=1\" width=\"431\" height=\"747\" src=\"https:\/\/i0.wp.com\/thesportjournal.org\/wp-content\/uploads\/2019\/04\/Table-3.png?resize=431%2C747&#038;ssl=1\" alt=\"\" class=\"wp-image-6409\" data-recalc-dims=\"1\"\/><\/figure>\n\n\n\n<p>Table\n3, Panel E, shows the results of similar analyses of the difference in number\nof points scored by teams in paired-year comparisons of Pre and Post-Change\nperiods.&nbsp; The results show statistically\nsignificant higher scoring in the Post-Change years at .001 level. Scoring in\n2017 and 2018 were also much higher than 2015 and 2016.&nbsp; <\/p>\n\n\n\n<p>These\nfindings indicate that, Post-Change, 2-point shots have been more efficient\ngiven significantly higher 2FG% in recent playoff games. Furthermore, the\nhigher game scores in recent games is noteworthy.&nbsp; It appears that rule changes have accomplished\nthe major strategic objective of the league to a great degree.&nbsp; <\/p>\n\n\n\n<p><strong>CONCLUSIONS<\/strong><\/p>\n\n\n\n<p>&#8220;We want to\nmake it a more free-flowing, fluid, wide-open game,&#8221; said Rod Thorn, a\nformer NBA&#8217;s vice president of basketball operations. The rule changes were\nintended to increase scoring and cut down on physical play (Wyche, 1999). According to Stu Jackson, a\nformer NBA&#8217;s vice president of basketball operations, the new rules discourage the bigger players staying in middle of the\nlane and preventing passing, player movement, and therefore, improving shooting\npercentage close to the basket.&nbsp; The\nrules also speed up the ball movement to the front court and bring about full\ncourt press, as well as reducing disruption by touch foul calls (NBA, 2002).<\/p>\n\n\n\n<p>Under new rules the offense has been\ngiven the advantage by disallowing hand-checking and limiting the big men\u2019s\nability to stifle smaller guards and forwards. The ball handlers can no longer\nhog the ball below the foul line, or dribble with their back to the basket.\nChanges in defensive rules have made the two-man game and post-up less likely\nand promote the five-man offensive schemes. \u201cRather than impede the\ngame, zone defense arguably has helped foster the offensive renaissance by\ngiving teams more incentive to score on fast breaks\u201d (Beck, 2005).&nbsp; The rules have stretched the defense to the\nlimit and reward the offense with fast break and 3-point shooting opportunities\nby eliminating defensive contacts (Scaletta, 2014.) Portland Coach Terry Stotts said. \u201cThey wanted to bring freedom of\nmovement and skill and opening up the court and moving it from the side of the\ncourt to the middle of the court.\u201d (Bontemps, 2017)<\/p>\n\n\n\n<p>The\nfindings of this study confirm that the rule changes by the Select Committee of\nNBA have achieved the strategic goals of the league in enhancing flow of the game,\nsignificantly increasing scoring, 2-point field goal percentage (2FG%),\nrelative and absolute number of 3FGA and 2 and 3 \u2013point field goal made in most\nrecent playoff games, compared to those prior to rule changes.&nbsp; <\/p>\n\n\n\n<p>The\nchanges appear to have reduced the number of foul calls by referees as\nindicated by the number of free throw attempts. However, the results do not\nshow significant improvement in 3FG%, in general.&nbsp; It is not clear the extent to which 3-point\nshooting has been the catalyst in opening up the court, and in turn how the\narea close to the basket has opened up, thereby improving the team\u2019s 2FG%. The\nscope of this study did not include the examination of 2-point shot distance\nfrom the basket, and how such spacing has helped improve the 2FG%, as was\nreported above.&nbsp; <\/p>\n\n\n\n<p>The NBA\nsuccess in Network and Cable Televisions contracting in 2014, for nine years,\nat three times in amount of annual revenue compared to the contract signed by\nthe league in 2008, and six times the contract the league signed with the\nnetwork and cable television in 2002. The salary cap for teams has\nsignificantly grown over the years. NBA owners and players have financially\nbenefited handsomely by the strategies bringing about larger viewership for the\ngames on television and increased attendance in the arenas.&nbsp;&nbsp; <\/p>\n\n\n\n<p>Yet, there are other basketball enthusiasts who long for the more physical and power game of the 1990s. As such, the new BIG3 league has been created, perhaps, to serve that market.&nbsp; The Olympics have announced that the 3 on 3 basketball games&nbsp;will be included in the Tokyo Olympics in 2020. It remains to be seen if the new league populated by retired NBA players, for the most part, closely resembles the style of basketball played before the new rules implemented by the NBA, and if it will present formidable competition for the NBA.<strong><br> <\/strong><\/p>\n\n\n\n<p><strong>REFERENCES<\/strong><\/p>\n\n\n\n<p>Amit, R. and Zott, C. (2001), \u201cValue Creation in e-Business,\u201d <em>Strategic\nManagement Journal<\/em>, 22, pp 493-520<\/p>\n\n\n\n<p>Amit, R. and Zott, C. (2012),\n\u201cCreating value through business model innovation,\u201d&nbsp;<em>Sloan Management\nReview<\/em>, 53, 41\u201349<\/p>\n\n\n\n<p>Baden-Fuller, C., Demil, B., Lecoq, X. and MacMillan, I. M. (2010,\nEditorial, <em>Long Range Planning<\/em>, 43,\npp. 143-145. <\/p>\n\n\n\n<p>Beck, H., (2005). \u201cFour Years Later, N.B.A. Sees\nthe Points\u201d New York Times, May 13. <a href=\"https:\/\/www.nytimes.com\/2005\/05\/13\/sports\/basketball\/four-years-later-nba-sees-the-points.html\">https:\/\/www.nytimes.com\/2005\/05\/13\/sports\/basketball\/four-years-later-nba-sees-the-points.html<\/a> <\/p>\n\n\n\n<p>Blinebury, F.&nbsp; (2006), \u201cRule changes have NBA back in the\nfast lane,\u201d Houston\nChronicle,&nbsp;Published&nbsp;June 8.<\/p>\n\n\n\n<p>Blitz, M. (2013), \u201cLowest scoring Game in NBA History and the fix\nthat Saved <\/p>\n\n\n\n<p>Professional Basketball,\u201d (<a href=\"http:\/\/www.todayifoundout.com\/index.php\/2013\/12\/lowest-scoring-game-nba-history-invention-saved-professional-basketball\/\">http:\/\/www.todayifoundout.com\/index.php\/2013\/12\/lowest-scoring-game-nba-history-invention-saved-professional-basketball\/<\/a>)\n<\/p>\n\n\n\n<p>Bontemps, T. (2017), \u201cThe 15-year chain reaction that led to the\nNBA\u2019s current offensive explosion.\u201d Washington Post, February 21,&nbsp; <strong>(<\/strong><a href=\"https:\/\/www.washingtonpost.com\/news\/sports\/wp\/2017\/02\/21\/the-15-year-chain-reaction-that-led-to-the-nbas-current-offensive-explosion\/?noredirect=on&amp;utm_term=.d17d5db7eab0\">https:\/\/www.washingtonpost.com\/news\/sports\/wp\/2017\/02\/21\/the-15-year-chain-reaction-that-led-to-the-nbas-current-offensive-explosion\/?noredirect=on&amp;utm_term=.d17d5db7eab0<\/a> <\/p>\n\n\n\n<p>Brea-Sol\u00eds H, Casadesus-Masanell R, and Grifell-Tatj\u00e9 E., (2015),\n\u201cBusiness model evaluation: quantifying Walmart\u2019s sources of advantage,\u201d <em>Strategic\nEntrepreneurship Journal, <\/em><strong>9<\/strong>(1), pp. 12-33.<\/p>\n\n\n\n<p>Casadesus-Masanell\nR., and Ricart J. E., (2010), \u201cFrom strategy to business models and onto\ntactic,\u201d <em>Long Range Plannin, <\/em>Vol.<strong>43, <\/strong>pp.\n195\u2013215.<\/p>\n\n\n\n<p>Drucker,\nPeter (1954), <em>The Practice of Management<\/em>, Harper and Row Publishers.<\/p>\n\n\n\n<p>ESPN (2001), \u201cOwners\napprove rule changes,\u201dESPN.com news services, April19, 2001 <a href=\"http:\/\/static.espn.go.com\/nba\/news\/2001\/0412\/1172176.html\">http:\/\/static.espn.go.com\/nba\/news\/2001\/0412\/1172176.html<\/a>\n<\/p>\n\n\n\n<p>NBA (2002), \u201cUnderstanding the Rules\nChanges,\u201d NBA.com, November 21.http:\/\/www.nba.com\/features\/jackson_rules_response.html &nbsp;<\/p>\n\n\n\n<p>Priem R. L.,\nButler J. E, and Li S. (2013), \u201cToward reimagining strategy research:\nretrospection and prospection on the 2011 AMR decade award article,\u201d <em>Academy\nof Management Review, <\/em>38(4),\npp. 471\u2013489.<\/p>\n\n\n\n<p>Scaletta,\nK., (2014), \u201cHow the NBA Turned into a Point Guard&#8217;s League,\u201d Bleacher Report,\nDecember, 4.<a href=\"https:\/\/bleacherreport.com\/articles\/2289867-how-the-nba-turned-into-a-point-guards-league\">https:\/\/bleacherreport.com\/articles\/2289867-how-the-nba-turned-into-a-point-guards-league<\/a><\/p>\n\n\n\n<p>Timmers P.\n(1998), \u201cBusiness models for electronic markets,\u201d <em>Electronic Markets <\/em><strong>8<\/strong>(2),\npp. 3\u20138.<\/p>\n\n\n\n<p>Wise,\nM. (2001), \u201c<em>PRO BASKETBALL<\/em>; N.B.A.&#8217;s Illegal-Defense Rule Will Most\nLikely Be Eliminated\u201d The New York times, April 12. <a href=\"https:\/\/www.nytimes.com\/2001\/04\/12\/sports\/pro-basketball-nba-s-illegal-defense-rule-will-most-likely-be-eliminated.html\">https:\/\/www.nytimes.com\/2001\/04\/12\/sports\/pro-basketball-nba-s-illegal-defense-rule-will-most-likely-be-eliminated.html<\/a> <\/p>\n\n\n\n<p>Wyche,\nS., (1999). \u201cNew NBA Rules Aim to Put Points on Board,\u201d Washington Post, September 25,\n1999. &nbsp;<a href=\"https:\/\/www.washingtonpost.com\/archive\/sports\/1999\/09\/25\/new-nba-rules-aim-to-put-points-on-board\/5c6698c6-c34e-4be8-8c02-f5a3953ff08c\/?utm_term=.3c487f948240\">https:\/\/www.washingtonpost.com\/archive\/sports\/1999\/09\/25\/new-nba-rules-aim-to-put-points-on-board\/5c6698c6-c34e-4be8-8c02-f5a3953ff08c\/?utm_term=.3c487f948240<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Authors: Mahmoud M. Nourayi Corresponding Author:Mahmoud M. Nourayi, Ph.D., CPAOne [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_options":[]},"categories":[291],"tags":[1476,1477,1479,1478],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4btio-1Fh","jetpack-related-posts":[{"id":7739,"url":"https:\/\/thesportjournal.org\/article\/the-impact-of-nba-new-rules-on-games\/","url_meta":{"origin":6403,"position":0},"title":"The Impact of NBA New Rules on Games","date":"January 15, 2021","format":false,"excerpt":"Authors: Mahmoud M. Nourayi1, Meghna Singhvi2 1Department of Accounting, Loyola Marymount University, CA, USA2 Department of Accounting, Finance, Economics, and Law, California State University, Dominguez Hills, CA, USA Corresponding Author:Meghna Singhvi, PhD., CPA(inactive),MBA, MACC1000 E. Victoria StreetCarson, CA 90747msinghvi@csudh.edu310-243-3696 Dr. Mahmoud Nourayi, PhD, CPA, CMA, CFM is the Paul Grosch\u2026","rel":"","context":"In &quot;Sports Studies and Sports Psychology&quot;","img":{"alt_text":"Figure 1","src":"https:\/\/i0.wp.com\/thesportjournal.org\/wp-content\/uploads\/2021\/01\/Figure-1.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":441,"url":"https:\/\/thesportjournal.org\/article\/implications-of-state-income-tax-policy-on-nba-franchise-success-tax-policy-professional-sports-and-collective-bargaining\/","url_meta":{"origin":6403,"position":1},"title":"Implications of State Income Tax Policy on NBA Franchise Success: Tax Policy, Professional Sports, and Collective Bargaining","date":"January 2, 2012","format":false,"excerpt":"Timothy E. Zimmer ### Abstract The paper examines the relationship between state income tax rates and the success of National Basketball Association (NBA) franchises. The model indicates that state income tax policy has an influence on team performance. The higher the rate for the top marginal tax bracket, the greater\u2026","rel":"","context":"In &quot;Sports Management&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5862,"url":"https:\/\/thesportjournal.org\/article\/nba-players-pay-and-performance-what-counts\/","url_meta":{"origin":6403,"position":2},"title":"NBA Players&#8217; Pay and Performance: What Counts?","date":"August 2, 2018","format":false,"excerpt":"Authors: Kevin Sigler and William Compton Corresponding Author: Kevin Sigler, PhD 601 College Road Department of Economics and Finance Cameron School of Business UNC Wilmington Wilmingtomn, NC 28403 siglerk@uncw.edu 910-200-2076 Kevin Sigler is Professor of Finance in the Cameron School of Business, UNC Wilmington William Compton is Professor of Finance\u2026","rel":"","context":"In &quot;Commentary&quot;","img":{"alt_text":"Table 1","src":"https:\/\/i0.wp.com\/thesportjournal.org\/wp-content\/uploads\/2018\/08\/Table-1.png?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":6280,"url":"https:\/\/thesportjournal.org\/article\/nba-referee-missed-calls-reasons-and-solutions\/","url_meta":{"origin":6403,"position":3},"title":"NBA Referee Missed Calls: Reasons and Solutions","date":"January 24, 2019","format":false,"excerpt":"Authors: Kevin Sigler Corresponding Author:Kevin Sigler, PhD601 College RoadDepartment of Economics and FinanceCameron School of BusinessUNC WilmingtonWilmington, NC 28403siglerk@uncw.edu910-200-2076 Kevin Sigler is Professor of Finance in the Cameron School of Business, UNC Wilmington NBA Referee Missed Calls: Reasons and Solutions ABSTRACT This paper examines officiating in the NBA to determine\u2026","rel":"","context":"In &quot;Commentary&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thesportjournal.org\/wp-content\/uploads\/2019\/01\/Table-1.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":109,"url":"https:\/\/thesportjournal.org\/article\/leadership-effectiveness-for-the-twenty-first-century\/","url_meta":{"origin":6403,"position":4},"title":"Leadership Effectiveness for the Twenty-First Century","date":"February 14, 2008","format":false,"excerpt":"Submitted by: Tim Newman, EdD., ATC Introduction As we move steadily through the first few years of the twenty-first century, it is only natural to reflect upon the most significant events of the twentieth century, and look ahead at what awaits us, particularly the next few years. Perhaps one of\u2026","rel":"","context":"In &quot;Sports Management&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":232,"url":"https:\/\/thesportjournal.org\/article\/age-requirement-in-professional-sport\/","url_meta":{"origin":6403,"position":5},"title":"Age Requirement in Professional Sport","date":"March 3, 2006","format":false,"excerpt":"Submitted by: Greg Bianchi Introduction Young athletes should be able to turn pro so that they can make money. This allows them to take care of themselves and their families. In October 2005, 15 year old golfer Michelle Wie turned pro Young basketball players who have recently made the direct\u2026","rel":"","context":"In &quot;Contemporary Sports Issues&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/thesportjournal.org\/wp-json\/wp\/v2\/posts\/6403"}],"collection":[{"href":"https:\/\/thesportjournal.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesportjournal.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesportjournal.org\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/thesportjournal.org\/wp-json\/wp\/v2\/comments?post=6403"}],"version-history":[{"count":7,"href":"https:\/\/thesportjournal.org\/wp-json\/wp\/v2\/posts\/6403\/revisions"}],"predecessor-version":[{"id":7300,"href":"https:\/\/thesportjournal.org\/wp-json\/wp\/v2\/posts\/6403\/revisions\/7300"}],"wp:attachment":[{"href":"https:\/\/thesportjournal.org\/wp-json\/wp\/v2\/media?parent=6403"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesportjournal.org\/wp-json\/wp\/v2\/categories?post=6403"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesportjournal.org\/wp-json\/wp\/v2\/tags?post=6403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}