{"id":2810,"date":"2015-05-29T15:48:44","date_gmt":"2015-05-29T20:48:44","guid":{"rendered":"http:\/\/thesportjournal.org\/?p=2810"},"modified":"2020-06-02T11:54:29","modified_gmt":"2020-06-02T16:54:29","slug":"canadian-womens-hockey-concerns-and-concerns","status":"publish","type":"post","link":"https:\/\/thesportjournal.org\/article\/canadian-womens-hockey-concerns-and-concerns\/","title":{"rendered":"Canadian Women\u2019s Hockey: Concerns and Concerns"},"content":{"rendered":"<p>Submitted by Marianna Catherine Locke1*, George Karlis PhD2*<\/p>\n<p>1* \u00a0Marianna Catherine Locke,\u00a0Ph.D. Student,\u00a0School of Human Kinetics,\u00a0University of Ottawa,\u00a0Ottawa, Ontario<\/p>\n<p>2*\u00a0George Karlis, Ph.D,\u00a0Full Professor,\u00a0School of Human Kinetics,\u00a0University of Ottawa,\u00a0Ottawa, Ontario<\/p>\n<p><strong>Abstract<\/strong><\/p>\n<p>For Canada hockey is not merely a sport, a game, or a pastime, rather it is a way of life that millions of Canadians are absorbed in. Each year hundreds of Canada\u2019s most talented athletes leave Canada to play hockey in the NCAA. The routine loss of these dynamic individuals not only effects Canadian women\u2019s hockey, but more significantly it impacts Canadian society. The paper provides the current state of condition of the mass exodus of Canadian women\u2019s hockey players to the NCAA while also addressing concerns and challenges. Roughly 400 Canadian women\u2019s hockey players currently play in the NCAA (The Canadian Press, August 21, 2014). The concern is that this number will continue to grow in the future based on the benefits offered by playing in the NCAA versus the CIS. The challenge will undoubtedly become greater for Canada to maintain its top Canadian women\u2019s hockey players in Canada, not only for the betterment of Canadian hockey but also to help sustain cultural pride through its national winter sport.<\/p>\n<p><strong>Key Words: <\/strong>Canada, Women\u2019s Ice Hockey, NCAA, CIS, Nationalism<!--more--><\/p>\n<p><strong>Introduction<\/strong><\/p>\n<p>Sport is a prominent institution in almost every society because it draws on and celebrates widely valued characteristics (Guoqi, 2008). Some of these characteristics include: respect, team spirit, integrity, hard work, tolerance, and passion (International Fair Play Committee, 2013). Sport also has a significant influence upon our social norms and expectations, educational system, economy, and values of citizens (Simon, 2004). Clearly sport is a considerable influencing agent in our global societies. The customary traditions, norms, and cultural practices of nations tend to closely correlate with the country\u2019s national sport. For nations like Brazil soccer is the prominent global symbol and socializing agent. Baseball has been referred to as America\u2019s favorite pastime and culturally representative of American traditions for years. As for Canada, hockey continues to be the most adored and celebrated sport.<\/p>\n<p>For Canada hockey is not merely a sport, a game, or a pastime. Hockey is a way of life, and a way of life that millions of Canadians are well absorbed in. Prime Minister Stephen Harper illustrates the powerful impact hockey has upon daily Canadian life in the forward he authored in <em>How Hockey Explains Canada <\/em>by Paul Henderson and Jim Prime. (Henderson and Prime, 2011) The subsequent is an excerpt from Prime Minister Harper\u2019s forward. \u201cCanada is known throughout the world as the hockey nation. I meet with many world leaders and representatives of foreign governments and invariably the subject comes up. Many have observed to me that we Canadians are seen as generally as pretty modest, quiet, and unassuming-type people&#8212;but they notice with Canadians that when the subject of hockey comes up we get very loud and start waving our arms around. It\u2019s a bit of a standing joke. Everybody notices this!\u201d (Henderson and Prime, 2011) According to Canada\u2019s most prominent leader in his abovementioned statement, hockey is largely acknowledged worldwide as Canada\u2019s game.<\/p>\n<p>Clearly Prime Minister Harper\u2019s statement indicates that much of Canada\u2019s world eminence can be attributed to the country\u2019s intense passion for the game of hockey. As imperative as hockey is to Canada\u2019s reputation outside the red and white borders, hockey is even more influential on Canadian soil. Canada proudly boasts seven Canadian based NHL (National Hockey League) franchises. These teams include: The Ottawa Senators, Montreal Canadians, Toronto Maple Leafs, Winnipeg Jets, Calgary Flames, Edmonton Oilers, and Vancouver Canucks. These seven teams are worshiped by faithful fans. The players of these teams serve as role models to many young Canadian athletes. Moreover their existence serves as powerful contributors to the Canadian economy. Many people are employed via these organizations, and many markets (bar, restaurant, hotel etc.) benefit financially from local NHL hockey teams.<\/p>\n<p>Undoubtedly these NHL franchises do garnish most of the media coverage and admiration from the Canadian public. However, once every four years another group of 20 very talented hockey players also experience Canada\u2019s extreme hockey support and pride. This dynamic group of athletes would be the Canadian Women\u2019s Olympic Hockey Team. There are over 86,000 registered female hockey players in Canada (HockeyCanada, 2015). Most, if not all, of these players idolize the Canadian Women\u2019s Olympic Hockey Team. Prime Minister Harper had this to say about hockey, and specifically women\u2019s hockey. \u201cHockey in Canada today is everyone\u2019s game, regardless of race, creed, or gender. I\u2019m a big fan of elite level women\u2019s hockey and really enjoy watching it. I think in terms of caliber of play, the women\u2019s game has come a long way\u201d (Henderson and Prime, 2011). Canadian women\u2019s hockey has truly progressed not only on the ice, but, most importantly, off the ice and in the national development of Canada as a whole.<\/p>\n<p>This paper will examine Canadian women\u2019s hockey. The paper will largely focus on Canadian women\u2019s hockey in relation to the NCAA (National Collegiate Athletic Association). Each year hundreds of Canada\u2019s most talented athletes leave Canada to play hockey in the NCAA. The routine loss of these dynamic individuals not only effects Canadian women\u2019s hockey, but more significantly it impacts Canadian society. This paper provides the current state of condition of the mass exodus of Canadian women\u2019s hockey players to the NCAA while also addressing concerns and challenges. The paper purports to increase awareness of the mass exodus of Canadian women hockey players to the NCAA while also addressing concerns and challenges which are cultural, specifically, in light of the link between hockey and Canadian culture. To fulfill the purpose of this paper, this paper is divided into four parts: (1) evolution of women\u2019s hockey, (2) the current state of condition, (3) concerns, and (4) challenges.<\/p>\n<p><strong>Evolution of Women\u2019s Hockey<\/strong><\/p>\n<p>Women\u2019s hockey is a very young sport. Although women have been playing recreational hockey on the Canadian prairie flooded fields since the early days of the 20<sup>th<\/sup> century, the more organized and esteemed recognition of organized women\u2019s hockey has only existed since the early 1980s (McFarlene, 1994). Much of this appreciation and notoriety that women\u2019s hockey has experienced can be attributed to Title IX. In 1972 the United States passed a law requiring gender equity for boys and girls in every educational program that receives federal funding. Title IX was enormously progressive for women\u2019s athletics. Title IX drastically improved participation opportunities for women, and also presented far more funding possibilities. This funding was tremendously valuable in improving women\u2019s athletic facilities, equipment, coaching salaries etc. (The United States Justice Department, 2015). The significant impacts of Title IX were especially apparent in traditionally male dominated sports like hockey. Title IX truly was a springboard for the development of women\u2019s hockey worldwide.<\/p>\n<p>Shortly after the passage of Title IX the inaugural Women\u2019s World Championship was held. In the spring of 1987 the first Women\u2019s World Hockey Championship was played in Mississauga, Ontario. Just eleven years later, the 1998 Winter Olympics in Nagano, Japan marked the first time women\u2019s hockey was played in the Olympic Games (McFarlene, 1994). Since then women\u2019s hockey has continued to experience tremendous advancement in participation and as an entertainment product. Today women\u2019s hockey continues to be one of the fastest growing women\u2019s sports in the world. According to the International Ice Hockey Federation (IIHF), between 2007 and 2010 the number of registered female players worldwide grew from 153,665 to 170,872. Women\u2019s hockey is on the rise in almost every part of the world and there are teams in North America, Europe, Asia, Oceania, Africa and Latin America (IIHF, 2015). Women\u2019s hockey is clearly gaining global prestige, and no country is more revered than the IIHF ranked number one Canadian Women\u2019s National Team (IIHF, 2013).<\/p>\n<p><strong>The Current State of Condition<\/strong><\/p>\n<p>Canada\u2019s premiere women\u2019s hockey players continually choose to play south of the border in the United States. These talented athletes choosing to play NCAA hockey rather than CIS (Canada\u2019s Interuniversity Sport) hockey has an influence on women\u2019s hockey and Canada. Indeed, roughly 400 Canadian women\u2019s hockey players currently play in the NCAA (Canadian women&#8217;s university athletic scholarships: 5 things to know 2014). Table 1 identifies some of the positive impacts in retaining elite Canadian women\u2019s hockey players in the CIS system, and more importantly upon Canadian society.<\/p>\n<p style=\"text-align: left;\"><strong><em>TABLE 1<br \/>\nBenefits of focusing on improving CIS athlete retention<\/em><\/strong><\/p>\n<ol>\n<li><strong>Alumni donations (nostalgia)<\/strong><\/li>\n<li><strong>Nationalism (Hockey is Canada!) and overall Canadian hockey enhancement<\/strong><\/li>\n<li><strong>Role models<\/strong><\/li>\n<li><strong>Bond with community<\/strong><\/li>\n<li><strong>Money (not in hockey profit, but in city\/town food, hotel, bar etc.)<\/strong><\/li>\n<\/ol>\n<p>The CIS is an institute in major need of additional finances. This is especially true in regards to CIS women\u2019s hockey. One means to improve CIS women\u2019s hockey funding would be to augment alumni donations. A chief hindrance to this campaign is the continual departure of capable Canadian hockey players. Each year hundreds of athletes are choosing to give back to their alma maters, their alma maters residing in communities within the confines of the United States.<\/p>\n<p>When considering the routine loss of Canadian talent it is imperative to consider that Canada is not only considered the birthplace of hockey (Vaughn, 1996), hockey has also been proclaimed by the House of Commons as Canada\u2019s official winter national sport (Karlis, 2011). When discussing nationalism and hockey it is useful to reflect upon one of Canada\u2019s most celebrated hockey sons in Paul Henderson. Henderson\u2019s great pride and honor in representing Canadian hockey and culture during the infamous Summit Series of 1972 are well noted in his succeeding statements. \u201cI know the sweater has come to symbolize something much larger than a hockey series. It is as if it is another Canadian flag, one that instills pride in our country but also pride in our country\u2019s game\u201d (Henderson and Prime, 2011).\u00a0 Henderson\u2019s comments clearly help one understand the close association between Canadian hockey and Canadian society. Henderson\u2019s tremendous pride in representing Canada in 1972 is again lucidly evident with his following comments. \u201cI will always be proud that I was a member of that wonderful team. I am even prouder to have played the game that I love, the game that has helped to explain Canada to the world and ourselves\u201d (Henderson and Prime, 2011).\u00a0 This last statement by Henderson is a powerful statement, and one that truly resonates with the reader. Considering Henderson\u2019s preceding comments, if hockey truly is Canada\u2019s game, then why are the most gifted women\u2019s hockey players not staying to play in the nation where hockey was created? The social and nationalistic consequences of this may prove significant.<\/p>\n<p>Hockey\u2019s birthplace and Canada\u2019s nationalistic sporting source of pride not being able to entice their best female players to stay and play in Canada should be a huge red flag to Canadian leaders. These athletes leaving may contribute to less nationalistic pride. It could also contribute to future fewer elite Canadian born female hockey players. The regular loss of the most elite Canadian women\u2019s hockey players creates a \u201cwatered down\u201d CIS women\u2019s hockey product. The less skilled Canadian players that play CIS women\u2019s hockey are not afforded with the opportunity to skate, train, and compete with Canada\u2019s best daily. This definitely hinders the overall advancement of women\u2019s hockey in Canada. It is far more difficult to close the skill gap, and create greater parity in CIS women\u2019s hockey without having the most elite Canadian born players pushing the development pace. This is a significant restrictive factor upon Canadian women\u2019s hockey as a collective enterprise.<\/p>\n<p>Similarly young Canadian female hockey players are only able to watch top caliber Canadian women\u2019s hockey players once every four years. These young and upcoming Canadian female hockey players only watch their heroes play during the Winter Olympics. If their role models, and the best Canadian women\u2019s hockey players, played CIS women\u2019s hockey, these young girls could watch their heroes play every weekend of the winter. CIS women\u2019s hockey would also most definitely experience far greater media attention and public acclaim.<\/p>\n<p>Canada\u2019s premiere talent does not always leave for just four years. Frequently these athletes fall in love with their school, community, person etc. and decide to make the U.S. their new home. These intense bonds to their new homes are frequently far too meaningful to leave. In this case Canada is not merely losing hockey talent, Canada is also losing dynamic future mothers, professionals, and leaders.<\/p>\n<p>Moreover, Canadian women\u2019s hockey players choosing to play NCAA women\u2019s hockey have a direct economic influence upon Canadian society. Naturally, these Canadian hockey players and families spend money for leisure and living expenses while in the United States. Although this may not account for a considerable impact within the overall economy of Canada, the fact that Canadian families are spending considerable percentages of their leisure and recreation finances outside of Canada is indeed a very significant factor that must be prioritized by Canadian leaders.<\/p>\n<p><strong><em>NCAA versus CIS<\/em><\/strong><\/p>\n<p>At a quick glance the two prominent sporting organizations look comparable. Considering only the information presented in Table 2 there would seem to be no considerable problem with the structure of the CIS women\u2019s hockey system. Both sporting organizations have a similar history. Both also have four major conferences. Aside from the number of participant institutions the four conferences appear to be relatable. However, the two sporting systems operate on completely different levels. The CIS is short on money and skill. Conversely, the NCAA is rich in resources and talent, especially Canadian talent.According to an audited financial statement, the NCAA hada net worth of $627 million in the 2013 fiscal year (Berkowitz, 2014).TABLE 2<\/p>\n<p><strong>TABLE 2<br \/>\nWomen\u2019s NCAA and CIS Hockey by the Numbers<\/strong><br \/>\nA comparison of the two sporting organizations:<\/p>\n<table width=\"588\">\n<tbody>\n<tr>\n<td width=\"147\"><strong>NCAA Women\u2019s Hockey<\/strong><\/td>\n<td width=\"147\"><strong>36 Division I schools, and 53 Division III schools competing in women\u2019s hockey (89 total schools)<\/strong><strong>\u00a0<\/strong><\/td>\n<td width=\"147\"><strong>15 National Championships<\/strong><\/td>\n<td width=\"147\"><strong>4 major Division I conferences (ECAC, Hockey East, WCHA, and CHA)<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"147\"><strong>CIS Women\u2019s Hockey<\/strong><\/td>\n<td width=\"147\"><strong>29 total schools<\/strong><\/td>\n<td width=\"147\"><strong>15 National Championships<\/strong><\/td>\n<td width=\"147\"><strong>\u00a0<\/strong><strong>4 major CIS conferences (CW, AUS, OUA, QSSF)\u00a0<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>*http:\/\/www.ncaa.com\/sports\/icehockey-women<br \/>\n*http:\/\/en.cis-sic.ca\/sports\/wice\/index<\/p>\n<p>A closer investigation into specific NCAA rosters and success patterns for two particular schools indicate this assertion. Consider the following information regarding both Cornell and Clarkson University of the ECAC women\u2019s hockey league (NCAA Division I) (see Table 3).<\/p>\n<p><strong>TABLE 3<\/strong><br \/>\n<strong> <em>NCAA\/CIS by the Numbers<\/em><\/strong><br \/>\n<strong> http:\/\/ecachockey.com\/women\/index<\/strong><\/p>\n<p><strong><em>Cornell University<\/em>: 2013 ECAC Champions<\/strong><br \/>\n<strong> Roster featured: 15 Canadians, 6 Americans, and ALL 3 coaches Canadian born<\/strong><\/p>\n<p><strong><em>Clarkson University:<\/em> Second place in the ECAC (2013)<\/strong><br \/>\n<strong> Roster featured: 19 Canadians, 1 American (ironically from Little Canada, MN) and 2 of 3 coaches are Canadian born<\/strong><\/p>\n<p>Clearly these two American universities are benefitting from the on-ice presence of Canada\u2019s best women\u2019s hockey players. Canadian born women\u2019s hockey players are the driving force in many perennial NCAA women\u2019s hockey superpowers, and ultimately in the schools as a whole. It seems like the CIS women\u2019s hockey league, and all Canadian universities, would really benefit from the participation of these elite deporting athletes.<\/p>\n<p>The vast exodus of Canadian women\u2019s hockey players also becomes evident when evaluating the Team Canada\u2019s Women\u2019s Hockey Team. The pinnacle of all women\u2019s hockey is achieved when appointed to Team Canada. What is alarmingly obvious when examining the rosters of the most recent Canadian Women\u2019s Olympic and World rosters is the overwhelming number of players choosing to leave Canada and play NCAA hockey (see Tables 4 and 5).<\/p>\n<p><strong>TABLE 4<\/strong><br \/>\n<strong> <em>Team Canada Women\u2019s Hockey Players by the Numbers<\/em><\/strong><br \/>\n<strong> http:\/\/collegehockeystats.net\/<\/strong><\/p>\n<p><strong><em>2010 Canadian Olympic Team Roster:<br \/>\n<\/em>Forwards: 10 of 12 played NCAA<\/strong><br \/>\n<strong> Defensemen: 5 of 6 played NCAA<\/strong><br \/>\n<strong> Goalies: 1 of 3 goalies played NCAA<\/strong><br \/>\n<strong> * Shannon Szabados participated in the WHL (Western Hockey League) and thus forfeited her NCAA eligibility)<\/strong><br \/>\n<strong> Totals: 16 of 19 Canadian Olympic women\u2019s hockey players played NCAA hockey<\/strong><\/p>\n<p><strong><em>2010 Olympic Games Statistics:<br \/>\n<\/em>Top tournament scorers: 8 of 10 top scorers played NCAA<\/strong><br \/>\n<strong> * 6 of these top scorers were Canadian playing NCAA hockey<\/strong><\/p>\n<p><strong>\u00a0TABLE 5<\/strong><br \/>\n<strong> <em>Team Canada Women\u2019s Hockey Players by the Numbers cont.<\/em><\/strong><br \/>\n<strong> \u00a0http:\/\/collegehockeystats.net\/<\/strong><\/p>\n<p><strong><em>2013 World Championship:<br \/>\n<\/em>Forwards: 11 of 13 played NCAA<\/strong><br \/>\n<strong> Defensemen: 7 of 7 played NCAA<\/strong><br \/>\n<strong> Goalies: 1 of 3 played NCAA<\/strong><br \/>\n<strong> * Szabados<\/strong><\/p>\n<p><strong>Totals: 19 of 23 Canadian Women\u2019s World hockey players played NCAA hockey<\/strong><br \/>\n<strong> * Hosted by Ottawa (April 2-9, 2013)<\/strong><\/p>\n<p>Why are these numbers concerning? Again, these athletes are leaving Canadian soil to represent American universities. Their alumni donations, Canada\u2019s nationalism in hockey and the country, Canada\u2019s role models, Canadian communities, and the Canadian economy are impacted by this departure. Olympians are supposed to be a nation\u2019s brightest and most vibrant of stars. Unfortunately for Canada, these stars are shining bright, but not on Canadian soil.<\/p>\n<p><strong>Concerns<\/strong><\/p>\n<p>The continual loss of valuable Canadian talent is a troubling issue for all of Canadian society. From the previous data it seems obvious that women\u2019s Canadian hockey players leaving to play NCAA hockey is an enormous difficulty, especially for the CIS organization. Interestingly, the CIS president did not seem to portray any sort of urgency or considerable concern when discussing this issue in an interview. President Leo MacPherson had this to say about the NCAA, and particularly CIS women\u2019s hockey: \u201cWe don\u2019t have a consensus that we have a crisis on our hands for young Canadian prospective student-athletes for the CIS migrating to American National Collegiate Athletic Association (NCAA),\u201d said the CIS president. \u201cBut there is some concern.\u201d He went on to explain that the league is judging the loss of Canadian talent on a sport-by-sport basis, pointing to women\u2019s hockey as a particular concern\u201d (Hastie, 2013). These comments seem to reflect no true sense of apprehension.<\/p>\n<p>A few suggestions were made in regards to CIS athlete retention. These included creating one large super conference and a \u201ctiered\u201d league, elongating CIS eligibility, and creating a formal compliance office (Hastie, 2013). Contrary to the sentiments expressed by CIS President Leo MacPherson, Canadian-decision makers do indeed have an exporting of Canadian talent crisis on their hands. It would be useful for Canadian sport leaders to further research the potential devastating consequences of this continued exodus. A potential crisis for not only Canadian women\u2019s hockey, but Canadian sport, family, business, politics, and society may be ensuing<\/p>\n<p>Hockey is Canada\u2019s game. However, recently with the minority population growing, soccer is quickly challenging hockey as the newest most popular Canadian sport. Today one out of every three Canadians is of ethnic descent (Karlis, 2011). These individuals are choosing to participate in soccer rather than Canada\u2019s historically proud game of hockey. This inclination for minorities to participate in soccer rather than women\u2019s hockey is a noteworthy concern for Canadian hockey leaders.<\/p>\n<p>The best Canadian women\u2019s hockey players leaving Canada to play NCAA also has a foreseeable impact upon the decline of Canadian hockey participation. These young minority girls have very infrequent (every four years during the Winter Olympics) role models to emulate. If Marie-Phillip Poulin and Megan Agosta played at the University of Ottawa would young minority girls be more likely to participate in hockey rather than soccer? Perhaps, regardless it is a possibility that Canada is not experiencing because of the mass exodus of women\u2019s hockey players.<\/p>\n<p>It is also important to consider the influence Canadian women\u2019s hockey players leaving Canada has on all Canadian women\u2019s sports and physical activities. Consider the following Health Canada statistics: There are currently 31.5 per cent of those aged five to 17 \u2014 an estimated 1.6 million young Canadians \u2014 that currently are overweight or obese (Ubelacker, 2012). This statistic is striking. Over one quarter of the Canadian youth population is overweight. Participating in hockey can help keep some of the constituents in this obese population become more active. Young girls today frequently struggle with major concerns regarding body issues and self-confidence. Young girls included in this obese population could truly benefit from the regular role models that Canadian women\u2019s hockey could provide. These powerful role models could possibly inspire participation in sport by young and overweight girls. This could have a tremendous influence upon a more positive body appreciation. Participation in hockey, or any sport, can also correlate with augmenting self-confidence. This confidence can largely be attributed to a sense of enactive mastery, and a feeling of belonging to a team.<\/p>\n<p>With the tremendous benefits associated with sport and physical activity, it seems imperative that Canada attempts to maximize sport participation. The routine loss of valuable Canadian female role models encouraging confident, active, and athletic living is most definitely detrimental to this participation objective. Not only is Canada missing out on potentially talented athletes Canada is missing out on maximizing the potential physical activity productivity (confidence, energy, well-being etc.) from its very diverse population.<\/p>\n<p><strong>Challenges<\/strong><\/p>\n<p>Probably the most significant challenge associated with the loss of elite Canadian female hockey players is the marketability and expansion potential of Canadian women\u2019s hockey. Many young Canadian female hockey players dream of wearing an Olympic Gold medal. Consider Team Canada\u2019s most prolific celebrities Megan Agosta, Tessa Bonhomme, and Marie-Phillip Poulin. \u00a0Agosta has been acknowledged as one of the world\u2019s most dynamic female hockey players. Tessa Bonhomme has commonly been referred to as the \u201cface\u201d of Canadian women\u2019s hockey. She is intelligent, attractive, and charismatic. She serves as a great advocate for women\u2019s hockey. The third Team Canada women\u2019s hockey player frequently marketed is Marie-Phillip Poulin. She has been regularly equated to men\u2019s hockey\u2019s most entertaining player Sidney Crosby (Hockey News, 2012).<\/p>\n<p>These three athletes all share three commonalities. All three players have been chosen as the premiere representatives of Team Canada women\u2019s hockey. All three were captains of their respective university teams. Most importantly, all three decided to play their university hockey in the NCAA (Agosta- Mercyherst College, Bonhomme- Ohio State University, and Poulin- Boston University (College Hockey Stats, 2015). Of course Canadian hockey fans are missing out on their regular Friday\/Saturday highlights. More critically important is the inability of Canadian companies to market these athletes for at least a four-year period. Women\u2019s hockey is a sport looking to expand their fan base. Without having players like Agosta, Bonhomme, and Poulin in the regular Canadian spotlight, it becomes increasingly difficult to sell the game of women\u2019s hockey to the casual fan.<\/p>\n<p>As has been previously discussed, the departure of women\u2019s hockey players also causes a significant problem to Canadian role models, community development, CIS women\u2019s hockey, and future vibrant Canadian leaders. This issue may currently be considered of minimal importance by Canadian decision-makers, but is most definitely of maximal importance moving forward<strong>.<\/strong><\/p>\n<p>It is difficult to fault Canadian women\u2019s hockey players for choosing to pursue NCAA hockey. NCAA women\u2019s hockey offers full scholarships, a diverse playing experience, women\u2019s hockey version of the \u201cNHL,\u201d and a close NCAA affiliation with Team Canada. Women choosing to play NCAA hockey will have absolutely no educational expenses. The NCAA athletic scholarships include tuition costs (including books), residence, food, and any other university associated costs. Playing in the NCAA also allows athletes to play in a different and very diverse context. A new country, culture, and group of people can be extremely enticing.<\/p>\n<p>NCAA Division I women\u2019s hockey is also equated to making \u201cthe show,\u201d or NHL. Division I women\u2019s hockey programs operate with lavish budgets. Some university women\u2019s hockey teams have operating budgets exceeding $300,000 (A. Domenico, \u00a0personal communication, April, 1, 2013). These budgets are used for equipment, apparel, travel, and whatever events the team chooses to partake in.<\/p>\n<p>Lastly, Canadian women\u2019s hockey players are enticed to play NCAA hockey because it serves as a platform for Team Canada evaluation. The previous data detailing the roster breakdown of Team Canada details this claim (p. 15 <em>Team Canada Women\u2019s Hockey Players by the Numbers<\/em>). Elite Canadian women\u2019s hockey players understand the strong affiliation between Team Canada and the NCAA. Obviously these elite athletes will undoubtedly choose to participate in the avenue that will best prepare them for ultimate exposure and success.<\/p>\n<p><strong>Discussion and Conclusion<\/strong><\/p>\n<p>After evaluating the existing advantages associated with playing NCAA hockey, it is difficult to fault the young Canadian athletes for pursuing this avenue. It is also difficult to place blame solely upon CIS leadership, because they are after all \u201cplaying shorthanded.\u201d Although the CIS does operate under significant disadvantages in comparison to the NCAA (financial, social etc.), their presented literature surrounding incentives for athletes in partaking in CIS women\u2019s hockey seems to fall quite short. The subsequent list of incentives was found on the CIS women\u2019s hockey website (see Table 6).<\/p>\n<p><strong>TABLE 6<em><br \/>\nAdvantages of pursuing CIS Hockey (www.cis.ca)<\/em><\/strong><\/p>\n<ul>\n<li>Due to the fact that Canadian Universities are subsidized by the government, tuition costs stay low, while the value and quality of Canadian post-secondary education stays very high. In addition, the cost of living in Canada is lower than many other countries such as England, Australia, and the United States.<\/li>\n<li>Canadian Universities are some of the most vibrant and advanced learning environments in the world and they make up a large part of Canadian culture. Canada ranks as one of the most culturally diverse countries in the world where students feel \u201cat home\u201d living and studying anywhere from British Columbia to Newfoundland. It is possible to study in either of Canada\u2019s official languages, French and English, or at a bilingual university. Canadian Universities are part of healthy and safe communities. According to the World Bank, \u201cCanadian cities rank among the best places in the World to live, work, and study.\u201d<\/li>\n<li><em>Hidden Costs: Health insurance, and taxable scholarships<\/em><\/li>\n<li>CIS schools are allowed to give athletic scholarships. CIS schools are allowed to award up to full tuition and fees. Ontario universities cap this amount at $3,500. To be eligible for athletic scholarships, students at CIS schools must enter university with a minimum academic average of 80%, and continuing students must maintain a 65% average to remain eligible for scholarships. Students who do not meet these minimums may be able to secure outside athletic funding from sources such as their Provincial Sport Governing Bodies or from the provincial government. There are also a number of non-athletic scholarships that students playing sport at a Canadian university may be eligible for. In 2008-09, 47% of CIS women\u2019s hockey players received some type of athletic aid totaling $725,853. The average amount of aid received by an individual women\u2019s hockey player was $2,556.<\/li>\n<li>SAT\u2019s<\/li>\n<li>CIS schools offer five (5) playing years, while the NCAA offers four (4) years. There is a \u201ctime-clock\u201d of five years on NCAA eligibility \u2013 this means that an athlete only has five years to complete their four years of NCAA eligibility. However, in the CIS this \u201ctime clock\u201d is non-existent and you have as long as you wish to complete your eligibility.<\/li>\n<li>Social networks and connections<\/li>\n<\/ul>\n<p>Of the abovementioned suggestions by CIS officials only two seem worthy of further consideration. Elongating eligibility and the substantial benefit of social networking seem like two essential themes CIS leaders should expand. These are tangible incentives that could help sway some Canadian women\u2019s hockey players to stay and play in Canada. The other presented points seem to be largely \u201creaching\u201d at best in the hopes of retaining these elite women\u2019s hockey players in Canada.<\/p>\n<p>It would prove useful for CIS leaders to focus on marketing the nationalism associated with Canadian hockey. Most young female hockey players dream of wearing the infamous Maple Leaf on their jersey. Why not have these young girls play the game they love, in the country that adores hockey the most? The CIS should market the alluring presence that Paul Henderson described engulfing the Maple Leaf. Practice wearing the Maple Leaf everyday so when you are wearing one on the world stage you are ready! Marketing tools like the aforementioned statement could prove to be a powerful resource for CIS leaders.<\/p>\n<p>The idea of \u201cself\u201d within a community context might prove advantageous in cultivating national pride and retention of Canadian women\u2019s hockey players (Karlis, 2013). CIS leaders may also want to consider adapting some nonprofit organization strategies. Nonprofit organization leaders are incredibly innovative and resourceful. They are constantly \u201cfinding\u201d money to help operate their organizations. It would prove beneficial for CIS leaders to adapt similar innovative strategies to their sporting organization<\/p>\n<p>The presented issue, the mass exodus of Canadian Women\u2019s Hockey Players to the NCAA, clearly is very challenging and complex. It is difficult to formulate viable solutions to this contemporary Canadian problem. However, Canada must address the continual exodus of Canadian women\u2019s hockey players for not merely Canadian hockey, but for Canadian society as a whole. Hockey is Canada\u2019s game. Where are the excitable and loud Canadian hockey fans waving their arms like Prime Minister Harper referenced? Canada must take more pride in retaining their female hockey MVPs. These Canadian MVPs are not only contributing to one of Canada\u2019s biggest hockey rivals on the ice, but they are also contributing to the holistic success of the United States. Canada has long been referred to as a \u201ccultural mosaic.\u201d Canada must begin to diligently work in an effort to better retain some of Canada\u2019s most vibrant \u201cred and white gems.\u201d If not, the \u201cmelting pot\u201d in the south will continue to reap the significant benefits of some of Canada\u2019s brightest and most revered \u201cred and white gems.\u201d <strong>\u00a0<\/strong><\/p>\n<p><strong>References<\/strong><\/p>\n<ol>\n<li>Berkowitz, S. (2014). NCAA has net assets of $627 million. <em>USA Today.<\/em><\/li>\n<li>Canadian women\u2019s university athletic scholarships: 5 things to know. (August 21, 2014).<\/li>\n<li>The Canadian Press. Retrieved from http:\/\/www.cbc.ca\/sports\/hockey\/canadian-women-s-university-athletic-scholarships-5-things-to-know<\/li>\n<li>Donnelly, P. (Ed.). (2011). Taking sport seriously: Social issues in Canadian sport (3rd ed.). Toronto, ON: Thompson \u00a0 Educational Publishing, INC.<\/li>\n<li>Frey, J., &amp; Nixon, H. (1996). A sociology of sport. Belmont: Wadsworth Publishing Company.<\/li>\n<li>Guoqi, X. (2008). Olympic dreams: China and sports 1895-2008. Cambridge: Harvard University Press.<\/li>\n<li>Hastie, S. (2013). CIS addresses competition with NCAA: Presidents\u2019 meeting held to discuss challenges in university sport. <em>The Fulcrum, volume 73, <\/em>page 15.<\/li>\n<li>Henderson, P., &amp; Prime, J. (2011). How hockey explains Canada. Chicago: Triumph Books.<\/li>\n<li>Hockey News. (2012). The world\u2019s best player: Canada\u2019s Meghan Agosta. Toronto: Transcontinental Media.IIHF. (2013). <em>Official Game Program of Women\u2019s World Championship: April 2-9, 2013<\/em>.International Ice Hockey Federation. (2015). Women\u2019s Hockey. Retrieved from\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 http:\/\/www.iihf.com\/iihf-home\/sport\/women\/<em>International Fair Play Committee<\/em>. (2013). Retrieved from www.fairplayinternational.org.<\/li>\n<li>Karlis, G. (2011). Leisure and recreation in Canadian society: An introduction (2nd ed.). Toronto, ON: Thompson Educational Publishing, INC.<\/li>\n<li>Karlis, G. (April 4, 2013). Course summation. <em>APA 5104 Sport and Physical Activity in <\/em>Canada. Lecture conducted from University of Ottawa, Ottawa.<\/li>\n<li>McFarlene, B. (1994). Proud past, bright future: One hundred years of Canadian women\u2019s hockey. Toronto, ON: Stoddart.<\/li>\n<li>Simon, R. (2004). <em>Fair play: The ethics of sport<\/em> (2nd edition). Boulder: Westview Press.<\/li>\n<li>The United States Department of Justice. (2015) Title IX of the Educational Amendment of 1972. Retrieved from http:\/\/www.justice.gov\/crt\/about\/cor\/coord\/titleix.php<\/li>\n<li>Ubelacker, S. (2012). Overweight Kids: Massive Percentage Of Canadian Kids<\/li>\n<li>Overweight or Obese. <em>The Canadian Press, <\/em>March 3, 2012,http:\/\/www.huffingtonpost.ca\/2012\/09\/20\/overweight-kids_n_1899780.html<\/li>\n<li>Vaughan, G. (1996). <em>The puck stops here<\/em>. Frederickton, NB: Goose Lane Editions.<\/li>\n<\/ol>\n<p>* All hockey statistical intel, roster information, and images were collected from the subsequent online hockey data sources:<\/p>\n<p><a href=\"http:\/\/www.uscho.com\/\">www.uscho.com<\/a><\/p>\n<p><a href=\"http:\/\/www.ecachockey.com\/\">www.ecachockey.com<\/a><\/p>\n<p><a href=\"http:\/\/www.cis.ca\/\">www.cis.ca<\/a><\/p>\n<p>www.hockeycanda.ca<\/p>\n<p><a href=\"http:\/\/www.titleix.info.com\/\">www.titleix.info.com<\/a><\/p>\n<p>www.googleimages.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Submitted by Marianna Catherine Locke1*, George Karlis PhD2* 1* \u00a0Marianna [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_options":[]},"categories":[290],"tags":[600,602,603,249,601],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4btio-Jk","jetpack-related-posts":[{"id":7077,"url":"https:\/\/thesportjournal.org\/article\/conceptualizing-sport-volunteer-tourism-setting-a-direction-for-future-research\/","url_meta":{"origin":2810,"position":0},"title":"Conceptualizing Sport Volunteer Tourism: Setting a Direction for Future Research","date":"June 5, 2020","format":false,"excerpt":"Authors: George Karlis, Aida Stratas, Wahid Hamidi, and Ioanna Maria Kantartzi Corresponding Author:George Karlis, Ph.D.25 University StreetOttawa, Ontario, K1N 6N5gkarlis@uottawa.ca613-562-5800 ext. 2452 George Karlis is a Full Professor in the School of Human Kinetics at the University of Ottawa, Canada. His area of research focuses primarily on leisure and society.\u2026","rel":"","context":"In &quot;Commentary&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":328,"url":"https:\/\/thesportjournal.org\/article\/biomechanics-of-ice-hockey-slap-shots-which-stick-is-best\/","url_meta":{"origin":2810,"position":1},"title":"Biomechanics of Ice Hockey Slap Shots: Which Stick Is Best?","date":"January 7, 2009","format":false,"excerpt":"Submitted by: David J. Laliberte, MSS, MA - Minnesota Hockey Coaches Association Abstract Cutting-edge technologies and space-age synthetics are dramatically recreating ice hockey sticks today. But how does current scholarship view these high-priced innovations, particularly during performance of the slap shot, hockey\u2019s most explosive maneuver? This literature review on both\u2026","rel":"","context":"In &quot;Contemporary Sports Issues&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":147,"url":"https:\/\/thesportjournal.org\/article\/volunteerism-and-multiculturalism-a-linkage-for-future-olympics\/","url_meta":{"origin":2810,"position":2},"title":"Volunteerism and Multiculturalism: A Linkage for Future Olympics","date":"February 18, 2008","format":false,"excerpt":"Submitted by: George Karlis, Ph.D. Abstract The area of Olympic Volunteerism is a relatively new one for researchers and the Olympic Movement. It was not until the 1980 Lake Placid Olympics that that the \u201cOlympic Volunteer Movement\u201d commenced. To date, the Olympic Movement has not established a policy on volunteerism\u2026","rel":"","context":"In &quot;Sports Management&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2725,"url":"https:\/\/thesportjournal.org\/article\/effect-of-national-level-field-hockey-on-physical-fitness-and-body-composition-parameters-in-turkish-females\/","url_meta":{"origin":2810,"position":3},"title":"Effect of National-Level Field Hockey on Physical Fitness and Body Composition Parameters In Turkish Females","date":"May 8, 2015","format":false,"excerpt":"Submitted by Y\u0131lmaz Ucan1, Ph.D* 1* Abant Izzet Baysal University, School of Physical Education and Sports Y\u0131lmaz Ucan, PhD, is an assistant professor in the Department of Coaching Science at the Abant Izzet Baysal University, Turkey.\u00a0 ABSTRACT To be successful in field sports such as soccer, rugby, football and hockey,\u2026","rel":"","context":"In &quot;Contemporary Sports Issues&quot;","img":{"alt_text":"table1","src":"https:\/\/i0.wp.com\/thesportjournal.org\/wp-content\/uploads\/2015\/05\/table1.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":7712,"url":"https:\/\/thesportjournal.org\/article\/a-review-of-student-athlete-responses-to-team-sport-eliminations-by-ncaa-division-i-schools\/","url_meta":{"origin":2810,"position":4},"title":"A Review of Student-Athlete Responses to Team Sport Eliminations by NCAA Division I Schools","date":"December 1, 2020","format":false,"excerpt":"Authors:\u00a0 Mark Mitchell and Rob Montgomery Corresponding Author:Mark Mitchell, DBAProfessor of MarketingAssociate Dean, Wall College of BusinessNCAA Faculty Athletics Representative (FAR)Coastal Carolina UniversityP. O. Box 261954Conway, SC\u00a0 29528mmitchel@coastal.edu(843) 349-2392Mark Mitchell, DBA is Professor of Marketing at Coastal Carolina University in Conway, SC.Rob Montgomery, DBA is Professor of Marketing at the\u2026","rel":"","context":"In &quot;Research&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6121,"url":"https:\/\/thesportjournal.org\/article\/measuring-ice-hockey-skills-in-a-repeated-measures-testing-context-the-effects-of-fatigue-on-skating-efficiency-passing-agility-and-shooting\/","url_meta":{"origin":2810,"position":5},"title":"Measuring ice hockey skills in a repeated measures testing context: The effects of fatigue on skating efficiency, passing, agility, and shooting","date":"November 8, 2018","format":false,"excerpt":"Authors: Gaetan Martini, M.Sc., JF Brunelle, M.Sc., Fran\u00e7ois Trudeau, Ph.D., & Jean Lemoyne PhD Corresponding Author: Jean Lemoyne, Ph.D. Department of Human Kinetics [Sciences de l\u2019activit\u00e9 physique] Universit\u00e9 du Qu\u00e9bec \u00e0 Trois-Rivi\u00e8res 3351, des Forges, Trois-Rivi\u00e8res (Qu\u00e9bec) Canada G9A 5H7 jean.lemoyne@uqtr.ca Gaetan Martini is a graduate student (master degree in\u2026","rel":"","context":"In &quot;Research&quot;","img":{"alt_text":"Table 1","src":"https:\/\/i0.wp.com\/thesportjournal.org\/wp-content\/uploads\/2018\/11\/Table-1.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/thesportjournal.org\/wp-json\/wp\/v2\/posts\/2810"}],"collection":[{"href":"https:\/\/thesportjournal.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesportjournal.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesportjournal.org\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/thesportjournal.org\/wp-json\/wp\/v2\/comments?post=2810"}],"version-history":[{"count":6,"href":"https:\/\/thesportjournal.org\/wp-json\/wp\/v2\/posts\/2810\/revisions"}],"predecessor-version":[{"id":7269,"href":"https:\/\/thesportjournal.org\/wp-json\/wp\/v2\/posts\/2810\/revisions\/7269"}],"wp:attachment":[{"href":"https:\/\/thesportjournal.org\/wp-json\/wp\/v2\/media?parent=2810"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesportjournal.org\/wp-json\/wp\/v2\/categories?post=2810"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesportjournal.org\/wp-json\/wp\/v2\/tags?post=2810"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}